Ingredient Benefits

CHICKEN is a highly digestible protein that is a rich source of Niacin. Niacin is known for is cancer-protective properties. A Niacin deficiency has been directly linked to genetic (DNA) damage. In addition, chicken is a good source of Selenium, a trace mineral with fundamental importance to many body functions such as thyroid function, antioxidant defense, and immune function.

CHICKEN GIZZARDS are a good source of glucosamine, which is known to prevent cartilage degeneration and treat arthritis.

BROCCOLI’S concentration of Vitamins A, C, and K, Folate, and fiber make this vegetable a super food. Broccoli has been known to have anti-inflammatory properties and has been used in detoxification.

CANTALOUPE is packed with Vitamin C and A. While vitamin A is a fat-soluble vitamin that supports eyesight, vitamin C is a water-soluble antioxidant.

ROMAINE LETTUCE’S dark, leafy greens are known to be anti-carcinogenic due to its high levels of antioxidants. It is also a good source of Folate and Vitamins A, C, and K.

KELP is a power food because it is a natural source of bio-available minerals that help your pet keep a healthy coat and digestive track.

COCONUT OIL is an allergy-fighting ingredient with strong anti-inflammatory characteristics It is high in lauric acid, an antimicrobial that also reduces yeast.

EGGSHELL MEMBRANE is a high-quality ingredient which is the actual lining of the eggshell. It is a great source of glucosamine and chondroitin.

Nutritional Analysis

In the 2015 NCHS, Steve Brown noted that AAFCO’s and the European equivalent nutritional requirements for dogs and cats are about half, if not one-third that of what the ancestral diet is. He also noted that the only way to achieve the same levels would be to feed 100% wild game and that there are very few pet parents who would have access to that. In the nutritional chart below we show you the AAFCO requirements for adult dogs and cats and note when our nutrient levels are double that of AAFCO.